Time to forget dry January or any thoughts of hitting the gym and get into our special collaboration with Reebok for 2018!
Belly’s Gonna Get Ya is an ultra special-make-up of Reebok’s Workout Lo Plus and a little homage to a classic TV advert shown in the UK during the year 2000 (the Internet is your friend here!).
A simple message of ‘move more and eat (drink) less’ is the general theme of the original commercial, but not to worry, this calorie busting edition of the Workout features a plush upper built for supreme comfort and will take your mind away from the daft idea of exercise.
Featuring a mix of fleshy tones, our Belly shoe is constructed in a unique application and depicts a questionable diet of lager and bar snacks. Beer belly to the front and relaxed indigo to the back. The upper features a butter soft suede and a little cellulite by way of pebbled leather overlays. Premium denim is applied to hold it all together and finally for luxurious comfort, a special bar towel lining and insock are there to take the weight off your feet.
Not to worry, attention to detail is also in abundance and can be seen via red jeans labels at each heel, as well as a specially designed woven tongue label, double lace set and dual branding hits on the insoles.
The hanon x Reebok ‘Belly’s Gonna Get Ya’ will launch at an in-store event this Friday evening and remaining pairs online on Saturday January 27th 2018. Each pair will come complete with a bar towel and custom box.
And lastly…’the path of least resistance is forever the righteous path’.