As Diadora round off their 70th birthday year, we are proud to join forces on a brand new collaboration. To follow our special make up of the ‘Aberdeen’ - a 1979 court shoe reimagined in a luxurious material treatment, we’ve produced an ‘Aberdeen’ Anorak in a matching colourway.Read More
To celebrate an anniversary milestone, we are proud to join forces with Diadora and mark their 70th birthday year with a special collaboration on the ‘Aberdeen’ - a 1979 court shoe reimagined in a luxurious material treatment.
Often referred to as ‘the Granite City’, our hometown of Aberdeen earned its nickname from a period throughout the 18th to mid 20th century when the city’s buildings incorporated locally quarried grey granite.Read More
Hanon and Diadora team up for Autumn ’16 and are proud to release the ‘Tuscan Racer’ - a collaborative edition of Diadora’s V.7000 running shoe and a favourite silhouette of ours from their ‘90 archive.Read More
hanon and Diadora are proud to present a brand new collaboration to celebrate the upcoming Olympic Games this summer. To mark the forthcoming global event, Diadora take inspiration from the 1988 Olympics in Seoul with the release of From Seoul To Rio - an exclusive capsule collection that will see some of the world's top sneaker doors collaborate on an exclusive line of apparel and footwear.Read More
This summer we join forces with Italian sports brand Diadora and are proud to present the V7000 “Inter City” - a first V7000 release and a continuation of our “Saturday Special” theme.Read More
The launch of HANON'S second collaboration with Diadora on the Borg Elite was upon us, and again, it paid tribute to Aberdeen FC and the success of their 1983 team. For all the info you need about the collaboration, be sure to click here, and if you want to check out the first release, then you can find that here.
On a cold Saturday morning in February, plenty people had turned out for the in-store release, all hoping to be able to grab a pair of the second instalment of the "Spirit of '83" series.
Not many pictures sadly, but you get the idea. Thanks to all who made it down to the release!
It feels super weird not doing blog posts for the HANON collaborations after I've been sent the press release by them, instead, I'm part of creating the press release and site takeover which you can check here. However, my colleague still makes sure he sends me the press release to my personal email, a little bit of nostalgia there.
Anyway, hanon x Diadora B.Elite '83 Final - The Spirit of '83, let's get stuck into it!
So you'll remember the red pair which released back in October (refresh your memory here if you forgot), well, this is the second colourway, and has been dubbed the "'83 Final" colourway.
I'll get to the blurb a bit later, but with regards to the shots of the shoe, I wanted to try and avoid the whole Pittodrie setting (Aberdeen FC's home ground), but still have it loosely related to football. I think this colourway will be a lot more attractive to a wider audience in comparison to the first colourway, so I didn't want to have football and Aberdeen FC as the main focus when shooting.
But now for the juicy details!
The Spirit of '83 is a tribute to Aberdeen Football Club and it's finest moment in 1983. On a rainy night in Sweden a group of eleven Scottish players won the European Cup Winners Cup led by then, upcoming manager Alex Ferguson. Overcoming Bayern Munich en route to the final in Gothenburg, the team saw off Spanish giants Real Madrid to secure the club's first ever european trophy.
The original idea for the collaboration was to produce a pack of two shoes. One to pay tribute to Aberdeen Football Club and its official team colours, and a 'Friends and family' edition that drew inspiration from the rainy night of the Final.
Our sequel edition follows the same luxurious material treatment of the 1st release and utilises Diadora's superior production. Handcrafted in Italy at their original factory in the small town of Caerano Di San Marco, the B.Elite Final takes inspiration from the rain soaked night in Gothenburg and is executed in a thunder grey colour-way with red and white accents.
Finished in a plush kangaroo leather upper with buttersoft suede overlays, the B.Elite Final mirrors the first edition of 2015 and is specced to the max. Attention to detail includes a laminated kangaroo leather tongue, double layered stitched leather insole and plush pin stripe collar lining. Dual branding features throughout- embossed and printed on each back tab and tongue, whilst our Keeps on Burning fire emblem and '83' are embroidered on opposing heels.
The hanon x Diadora Spirit Of '83 B.Elite Final will be released in limited numbers exclusively at hanon on Saturday February 20th, 2016. Each pair will come with a special edition customised 83 box dust bag and dual lace set.
Now that we've got that out of the way, please enjoy some more images of the shoe, and I'll see whoever makes it down to hanon on the 20th, until then!
hanon shop's latest collaboration was with Diadora on the Borg Elite model, named the "Spirit of '83", and you can take a look at the inspiration for the shoe here. It had felt like an absolute age since the last hanon shop collaboration, I'm certainly struggling to remember when I was at an in-store release for one, but anyway, the "Spirit of '83" had generated a huge amount of interest over the last few weeks, so a big turnout was expected come Saturday morning at 10am when the shop opened it's doors.
Rightly so, with the offer of a free Diadora x hanon shop tracksuit top with the first 15 pairs of shoes purchased, many had shown up on Friday evening to queue through the night for the shoes.
Arriving at the shop on Saturday morning and checking out the queue, it was quite possibly the biggest turn out since the Adidas Centaur collaboration way back in 2013.
The folks at hanon shop had definitely pulled out all the stops for this release, and the shoe itself came with a lovely dust bag, a tradition for their collaborations, as well as #spiritof83 stickers, tote bag, a bag of sweets, and the option to buy the tracksuit top (limited to 83 pieces) if you were outwith the first 15.
As an added bonus, Aberdeen legend and the man who scored the winning goal that night in Gothenburg in 1983, John Hewitt was on hand to sign the boxes and take pictures with those who wished.
This was definitely a really nice touch and many of the Aberdeen FC fans who turned out for the release got the chance to meet a club legend!
A big shout out to everyone who queued through the night, showed up in the morning, and ultimately passed through to grab the excellent Diadora Borg Elite x hanon shop "Spirit of '83".
Thanks to the guys for letting me hang about at the shop also and take some shots!
Here's some more shots from the release -
As an added little extra to the whole release, if you had a keen eye, you might have clocked another pair of Diadora Borg Elites being worn on-foot...
It feels like it's been a while since hanon shop of Aberdeen released a collaboration, but this October, they're back, and are collaborating with Italian sports brand Diadora to present "The Spirit of '83".
"The Spirit of '83" is a tribute to Aberdeen Football Club and it's finest moment in 1983, when on a rainy night in Sweden, a group of eleven Scottish players won the European Cup Winners Cup led by then, upcoming manager Alex Ferguson. Overcoming Bayern Munich en route to the final in Gothenburg, the team saw off Spanish giants Real Madrid to secure the club's first ever european trophy.
Paying tribute to AFC's historic achievement, hanon shop have worked with Diadora on a special edition Made in Italy sneaker. The silhouette of choice is the Borg Elite, a classic tennis shoe of the era, and one time signature model of court legend Bjorn Borg. Hand crafted at Diadora's original factory in the small town of Caerano Di San Marco, the shoe features a premium upper of buttery soft suede and kangaroo leather.
To represent the colours worn on the night of the Final, our hanon shop edition of the Borg Elite is finished in an Aberdeen fire-red with white accents and tonal side stripe. A lux pin stripe collar lining reflects the original tops worn by the players and 83 is embroidered on the right heel to identify the famous year.
Working closely with the original Italian factory allowed us to utilise the same premium material treatments as Diadora once applied to their legendary court shoes and football boots during the '80's. We have specced the shoe up as much possible and included a laminated kangaroo leather tongue with a plush backer, as well as a double layered stitched leather insole. Dual branding features throughout - embossed and printed on each back tab and tongue, whilst our Keeps On Burning fire emblem and 83 are detailed on opposing heels.
"The Spirit Of 83" Borg Elite will be sold exclusively in Europe by hanon shop on the 10th of October. A small amount of stock will be offered to select doors in Japan and the USA. Each pair will come with a special edition customised 83 box dust bag and dual lace set.