hanon shop x Diadora Borg Elite "Spirit of '83" - In-store Release

hanon shop's latest collaboration was with Diadora on the Borg Elite model, named the "Spirit of '83", and you can take a look at the inspiration for the shoe here. It had felt like an absolute age since the last hanon shop collaboration, I'm certainly struggling to remember when I was at an in-store release for one, but anyway, the "Spirit of '83" had generated a huge amount of interest over the last few weeks, so a big turnout was expected come Saturday morning at 10am when the shop opened it's doors.

Rightly so, with the offer of a free Diadora x hanon shop tracksuit top with the first 15 pairs of shoes purchased, many had shown up on Friday evening to queue through the night for the shoes.



Arriving at the shop on Saturday morning and checking out the queue, it was quite possibly the biggest turn out since the Adidas Centaur collaboration way back in 2013.

The folks at hanon shop had definitely pulled out all the stops for this release, and the shoe itself came with a lovely dust bag, a tradition for their collaborations, as well as #spiritof83 stickers, tote bag, a bag of sweets, and the option to buy the tracksuit top (limited to 83 pieces) if you were outwith the first 15.





As an added bonus, Aberdeen legend and the man who scored the winning goal that night in Gothenburg in 1983, John Hewitt was on hand to sign the boxes and take pictures with those who wished.




This was definitely a really nice touch and many of the Aberdeen FC fans who turned out for the release got the chance to meet a club legend!

A big shout out to everyone who queued through the night, showed up in the morning, and ultimately passed through to grab the excellent Diadora Borg Elite x hanon shop "Spirit of '83".

Thanks to the guys for letting me hang about at the shop also and take some shots!

Here's some more shots from the release -







As an added little extra to the whole release, if you had a keen eye, you might have clocked another pair of Diadora Borg Elites being worn on-foot...





hanon shop x Diadora Borg Elite "The Spirit of '83"

It feels like it's been a while since hanon shop of Aberdeen released a collaboration, but this October, they're back, and are collaborating with Italian sports brand Diadora to present "The Spirit of '83".

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"The Spirit of '83" is a tribute to Aberdeen Football Club and it's finest moment in 1983, when on a rainy night in Sweden, a group of eleven Scottish players won the European Cup Winners Cup led by then, upcoming manager Alex Ferguson. Overcoming Bayern Munich en route to the final in Gothenburg, the team saw off Spanish giants Real Madrid to secure the club's first ever european trophy.

Paying tribute to AFC's historic achievement, hanon shop have worked with Diadora on a special edition Made in Italy sneaker. The silhouette of choice is the Borg Elite, a classic tennis shoe of the era, and one time signature model of court legend Bjorn Borg. Hand crafted at Diadora's original factory in the small town of Caerano Di San Marco, the shoe features a premium upper of buttery soft suede and kangaroo leather.



To represent the colours worn on the night of the Final, our hanon shop edition of the Borg Elite is finished in an Aberdeen fire-red with white accents and tonal side stripe. A lux pin stripe collar lining reflects the original tops worn by the players and 83 is embroidered on the right heel to identify the famous year.


Working closely with the original Italian factory allowed us to utilise the same premium material treatments as Diadora once applied to their legendary court shoes and football boots during the '80's. We have specced the shoe up as much possible and included a laminated kangaroo leather tongue with a plush backer, as well as a double layered stitched leather insole. Dual branding features throughout - embossed and printed on each back tab and tongue, whilst our Keeps On Burning fire emblem and 83 are detailed on opposing heels.




"The Spirit Of 83" Borg Elite will be sold exclusively in Europe by hanon shop on the 10th of October. A small amount of stock will be offered to select doors in Japan and the USA. Each pair will come with a special edition customised 83 box dust bag and dual lace set.