New Balance C-Series Event at TokyoBike London

Last Thursday, the 22nd of January, New Balance launched the exciting new C-Series range at their Tokyo Bike stores in London, New York and Tokyo. We went along to the main event which took place in London, where over 300 people came through and packed out the Tokyo Bike store in Shoreditch. In keeping with the Japanese theme, there was Sushi and plenty of Japanese Asahi beer to go around all those who were in attendance.

The Tokyo Bike shop featured a bike pedal display showcasing the new C-Series range, as well as a display case explaining how each of the components makes the series a unique lifestyle offering, but with performance enhancements.

It wasn't just footwear that was on show though, Tokyo Bike premiered two brand new bikes which are colour matched to two of the C-Series shoes, and they combine classic simplicity with modern engineering.

You really have to get a close look at the C-Series, and get them in hand to appreciate the level of work that has went into designing this range. The good people of the Footsoldiers and New Balance Japan have put massive amounts of thought into producing a shoe that not only looks great, provides huge levels of comfort, but holds up well when put through it's paces providing a high level of performance.

The New Balance C-Series is available via Tokyo Bike, New Balance, and of course, all your other usual New Balance retailers. We can't wait to see what more is to come from the New Balance C-Series in the future!

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New Balance C-Series

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New Balance introduces an exciting and brand new category for 2015: ‘C-Series’, and we're looking forward to heading to London on the 22nd of January for the launch!  We already know that the event is taking place at Tokyo Bike London, and Tokyo Bike's across the world, so what does the 'C' stand for, any guesses? Cycling, maybe?

Following the first teaser image, a couple of teaser videos were then released and you can check them out below:

https://www.youtube.com/watch?v=BTyqjg4F4-Y

https://www.youtube.com/watch?v=ETweVLM4CKw

More info was released at the start of the new year about the upcoming New Balance C-Series, and we now know that the first two models of this collection will be the 600C and 996C. These two shoes will have a complete new look designed specifically for cycling, and we'll take you through some of the details with more of the released teaser images.

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The cork insole shown in this picture is a nice touch, and it seems like it will feature in both models.

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It seems like New Balance have found their preferred model for messing around with and creating stunning new uppers with. Here's a look at the New Balance 996C from the C-Series, and the sleek silhouette features a tonal black upper, with reinforced forefoots, hard density rubber outsoles, and tongue pockets for the laces.

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The N for the New Balance 600C comes in the form of a perforated logo and really adds to the whole stripped back and clean look that the MRL600C silhouette has.  For the MRL996C, the N logo is pretty special and is made from bike reflector material, of course designed to look and act exactly as a bike reflector would. Pretty neat idea.

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It's all in the details, and this is something that NB do perfectly, every time.  The New Balance MRL996C on top with the revolutionary revlite midsole, and the CM600C on the bottom.

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All pics and info via The Daily Street.

A closer look at the excellent tongue pockets for the laces, and also the pull tab on the rear of the New Balance CM600C C-Series.

Here's a couple more full length videos giving a proper look at the New Balance C-Series:

https://www.youtube.com/watch?v=QP3WeqGsv5A

https://www.youtube.com/watch?v=EwZXQhb3-SY

From the videos above, we can spot the MRL996C and the CM600C, but we also notice that there are some hi-tops, and we are still awaiting some better pictures of those.

However, Mita Sneakers have the C-Series for sale on their website so below are the full images of the shoes:

New Balance MRL996C -

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New Balance CM600C -

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