Hanon and Diadora team up for Autumn ’16 and are proud to release the ‘Tuscan Racer’ - a collaborative edition of Diadora’s V.7000 running shoe and a favourite silhouette of ours from their ‘90 archive.Read More
hanon and Diadora are proud to present a brand new collaboration to celebrate the upcoming Olympic Games this summer. To mark the forthcoming global event, Diadora take inspiration from the 1988 Olympics in Seoul with the release of From Seoul To Rio - an exclusive capsule collection that will see some of the world's top sneaker doors collaborate on an exclusive line of apparel and footwear.Read More
This summer we join forces with Italian sports brand Diadora and are proud to present the V7000 “Inter City” - a first V7000 release and a continuation of our “Saturday Special” theme.Read More
The launch of HANON'S second collaboration with Diadora on the Borg Elite was upon us, and again, it paid tribute to Aberdeen FC and the success of their 1983 team. For all the info you need about the collaboration, be sure to click here, and if you want to check out the first release, then you can find that here.
On a cold Saturday morning in February, plenty people had turned out for the in-store release, all hoping to be able to grab a pair of the second instalment of the "Spirit of '83" series.
Not many pictures sadly, but you get the idea. Thanks to all who made it down to the release!
It feels super weird not doing blog posts for the HANON collaborations after I've been sent the press release by them, instead, I'm part of creating the press release and site takeover which you can check here. However, my colleague still makes sure he sends me the press release to my personal email, a little bit of nostalgia there.
Anyway, hanon x Diadora B.Elite '83 Final - The Spirit of '83, let's get stuck into it!
So you'll remember the red pair which released back in October (refresh your memory here if you forgot), well, this is the second colourway, and has been dubbed the "'83 Final" colourway.
I'll get to the blurb a bit later, but with regards to the shots of the shoe, I wanted to try and avoid the whole Pittodrie setting (Aberdeen FC's home ground), but still have it loosely related to football. I think this colourway will be a lot more attractive to a wider audience in comparison to the first colourway, so I didn't want to have football and Aberdeen FC as the main focus when shooting.
But now for the juicy details!
The Spirit of '83 is a tribute to Aberdeen Football Club and it's finest moment in 1983. On a rainy night in Sweden a group of eleven Scottish players won the European Cup Winners Cup led by then, upcoming manager Alex Ferguson. Overcoming Bayern Munich en route to the final in Gothenburg, the team saw off Spanish giants Real Madrid to secure the club's first ever european trophy.
The original idea for the collaboration was to produce a pack of two shoes. One to pay tribute to Aberdeen Football Club and its official team colours, and a 'Friends and family' edition that drew inspiration from the rainy night of the Final.
Our sequel edition follows the same luxurious material treatment of the 1st release and utilises Diadora's superior production. Handcrafted in Italy at their original factory in the small town of Caerano Di San Marco, the B.Elite Final takes inspiration from the rain soaked night in Gothenburg and is executed in a thunder grey colour-way with red and white accents.
Finished in a plush kangaroo leather upper with buttersoft suede overlays, the B.Elite Final mirrors the first edition of 2015 and is specced to the max. Attention to detail includes a laminated kangaroo leather tongue, double layered stitched leather insole and plush pin stripe collar lining. Dual branding features throughout- embossed and printed on each back tab and tongue, whilst our Keeps on Burning fire emblem and '83' are embroidered on opposing heels.
The hanon x Diadora Spirit Of '83 B.Elite Final will be released in limited numbers exclusively at hanon on Saturday February 20th, 2016. Each pair will come with a special edition customised 83 box dust bag and dual lace set.
Now that we've got that out of the way, please enjoy some more images of the shoe, and I'll see whoever makes it down to hanon on the 20th, until then!